Campaign Logo - Felicia Williams D2.jpg


I was born and raised in Pasadena and, after leaving for college, graduate school, and work, I returned to the City I love and bought my home in District 2 in 2006.


I have a diverse background with an African American father and a mother who emigrated from the Philippines. My father is liberal, and my mother, as a small business owner, was more conservative, so I learned that valid arguments can be found on each side of an issue. This has given me an ability to listen to various perspectives without being judgmental.


I have fond memories of my childhood – walking to Polytechnic School and St. Phillips Church and the families I still see in Pasadena today. My first job was in high school working for my mother’s real estate company, Century 21 Williams Co., at Lake and Union – bookkeeping, preparing homes for market, and keeping my mom company at open houses. My mom sold many homes to new families in Pasadena, and these families' insurance offices, veterinarians, and auto businesses continue to serve the community today.

After graduating from Stanford and UCLA, I spent the next few years at a downtown LA consulting firm advising cities on financial transactions and processing applications for new development projects. This is where I developed my love for city work – the complexity, multiple stakeholders, essential services, and the responsibility to the taxpayers. After receiving my MBA from University of Michigan, I moved to New York and continued my public work as a banker structuring bonds for large water, sewer, solid waste, and environmental projects for city and state governments.

While living in New York I experienced 9/11 working just two blocks away from the World Trade Center. For months after 9/11, I volunteered with the Red Cross helping families recover from losing loved ones and feeding first responders at the site. I learned a valuable lesson during that time —to cherish each day and spend all the time you can doing what you love with the people you love.

I returned to Southern California in 2004 and when the financial markets got choppy in 2007, I applied for the first job I could find at Southern California Edison doing natural gas trading and purchasing.  I had zero experience in commodities but knew how to build financial models and was confident I would figure it out! I was eventually promoted to work for the CEO/CFO as the manager of Investor Relations, meeting with major stock and bondholders and gaining valuable knowledge of the utility industry.

After 20 years in the finance industry I started my own consulting firm advising cities and counties on financing large projects. I truly enjoy this work: solving problems that affect our everyday lives. I also like the flexibility of working from home so I can spend time volunteering in the community as a City Commissioner, on non-profit boards, and as the Neighborhood Watch Captain – organizing meetings and the annual block party, evaluating landmark and preferential parking districts, and getting 6 new oak trees planted on our street!

I am the only candidate who has walked all of District 2 to make sure I listen to the people FIRST.

Strong Education in Policy and Finance

  • Polytechnic School (Pre-K to 12th Grade)

  • Stanford University – Urban Studies/Public Policy B.A.

  • UCLA – Urban Planning M.A.

  • University of Michigan Ross School of Business – Finance M.B.A.

21 Years of Relevant Work Experience in Banking, Energy, and Government Finance  

  • 8 years in investment banking – I helped governments and corporations issue $20+ billion of debt

  • 7 years at Southern California Edison – strong understanding of the utility industry is important for the City Council’s oversight of Pasadena Water and Power

  • 6 years as city financing consultant – I understand city financial structures and our responsibility to the taxpayers

City of Pasadena Commissioner Since 2006

  • Planning Commission (current)

  • Pasadena Center Operating Company (Treasurer)

  • Rose Bowl Operating Company

  • Environmental and Transportation Advisory Commissions

Commitment to Community Involvement

  • Pasadena Educational Foundation – Boardmember (current) & Principal for a Day at Cleveland Elementary (2017) and Sierra Madre Middle School (2014)

  • Pasadena Police Foundation – Boardmember & Secretary (current)

  • Sinaloa Avenue Neighborhood Watch Captain

  • PCC President's Advisory Council on Education and Facilities Master Planning (2017-18) and Measure P Citizen’s Oversight Committee (2016-17)

  • Memberships: Pasadena Heritage, Sierra Club, Arroyos and Foothills Conservancy, National Women’s Political Caucus, League of Women Voters, ACT

Paid for by Felicia Williams for City Council 2020 FPPC #1415894
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